Visual identity for Un Corazón’s annual
conference based in Ciudad Juárez, Chihuahua. The theme for that year was “Eterno Destino” which is based on the quote “El camino que nos lleva a casa”. This translates to “The way that takes us home”.
The task of designing this brand was an exploration on feeling of being lost. This is represented visually with the use of mazes and the distortion of low shutter speed images.